Skin care for men is undoubtedly growing in popularity among men. Based on research, ethnic men spend USD$88 million on skincare products. What's more, there is no sign of this trend slowing down.
Statistics revealed that men in the United States are spending over USD$4 billion a year on grooming products.
One main difference between skin care for men and women is "ease of use". While women may be willing to go through several steps in their beauty regimen, but men like their regimen to be quick and easy. Simply as easy as step one, two, three ... then go.
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